Assistant Lead Generation Manager - BPO/BPM

Cogenthub

2 - 7 years

7 - 15 Lacs

gurugram

Posted:1 week ago| Platform:

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Skills Required

inside sales linkedin sales navigator lead generation bpo data mining email marketing prospecting online lead generation b2b sales lead qualification sales pipeline management communication skills business process outsourcing telecalling market research

Work Mode

Work from Office

Job Type

Full Time

Job Description

We need AM - Lead Generation to support our business development efforts in the BPO industry. The ideal candidate will be responsible for identifying, qualifying, and nurturing leads for outbound B2B sales campaigns targeting international and/or domestic clients.

Key Responsibilities:

Conduct targeted lead generation through online research (LinkedIn, company databases, industry portals, etc.)
Identify key decision-makers (CXOs, VPs, Directors) in target companies
Initiate outreach via email, LinkedIn, and cold calls to generate interest
Qualify leads based on predefined criteria and schedule meetings for the sales/pre-sales team
Maintain and update lead data in CRM systems (e.g., Salesforce, Zoho)
Coordinate with the sales and marketing team to align outreach strategies
Track and report lead generation metrics weekly
Support marketing campaigns with prospect data and segmentation

Required Skills & Qualifications

3-10 years of experience in B2B lead generation or inside sales, preferably in BPO/ITES
Strong expertise in cold calling, email campaigns, and LinkedIn prospecting
Proficient in CRM tools such as Salesforce or Zoho
Good command of MS Excel for data management and reporting
Excellent communication and interpersonal skills
Ability to identify and engage key decision-makers (CXOs, VPs, Directors)
Proven track record in qualifying leads and setting up sales appointments
Graduate degree mandatory; MBA in Marketing or Sales preferred
Exposure to international markets (US/UK) is a plus

If interested send your resume to noyonika.roy@cogenthubcx.ai with the subject line Lead Gen

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