Assistant General Manager - Agri Business

• Designation:

  Assistant General Manager Agri Business

• Organization:

  SwitchON Foundation

• Location:

  West Bengal / Maharashtra (with national-level travel)

• Work Experience:

  Minimum 8–10 years in agri-marketing, FPO development, or rural enterprise promotion, with demonstrated success in market linkage development (flexible to 5+ years with proven 5+ crore sales facilitation annually).

• Compensation:

  Annual CTC: 8–9 Lakhs per annum (Fixed) + Variable Pay + Commitment Bonus (aligned with experience, qualifications, and current salary)

• Language Proficiency:

  Hindi, English, and preferably Bengali / Marathi

Position Summary

Assistant General Manager Agri Business

Key Responsibilities

Market Development & Partnerships

• Develop and execute strategies to secure markets for FPO/SHG produce.
• Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).
• Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.
• Organize and lead participation in

  buyerseller meets, trade fairs, and exhibitions

  , in collaboration with government, CSR partners, and private players.
• Explore digital/online market linkages and partnerships with e-commerce and agri-tech players.

Sales & Business Growth

• Deliver annual sales targets for FPOs/SHGs with clear KPIs (deal closures, buyer retention, revenue growth).
• Negotiate pricing, contracts, and delivery terms ensuring fair returns for farmers and buyer satisfaction.
• Track market trends, competitor landscape, and demand forecasts to inform business strategies.
• Support FPOs in

  business planning, market readiness, branding, and marketing strategies

  .

Supply Chain & Value Chain Development

• Design and manage aggregation, storage, logistics, and distribution systems.
• Ensure compliance with

  quality standards, grading, packaging, and certifications (organic, fair trade, etc.)

  .
• Identify and develop

  value chains for key crops under CRA

  , including niche and premium markets.
• Facilitate capacity-building sessions for FPO leaders on marketing, quality, and buyer requirements.

Marketing & Brand Strategy

• Design go-to-market strategies, including

  branding, packaging, and positioning

  for farmer products.
• Collaborate with communication teams to amplify farmer brand visibility.
• Prepare marketing material such as product profiles, pitch decks, and case studies.

Qualifications, Experience & Skills

Education:

• Masters degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

Experience:

• 810 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.
• Demonstrated success in market linkage development and business support to rural communities. (Flexible to 5+ years with proven facilitation of sales worth 5+ crore annually).

Skills:

• Strong knowledge of

  agri-value chains, buyer engagement, and market linkage creation

  .
• Expertise in

  supply chain planning

  (aggregation, storage, logistics, distribution).
• Proficiency in MIS, data analysis, reporting (Excel, Google Suite, dashboards).
• Strong communication, negotiation, and stakeholder management skills.
• Willingness to travel 5060% across Eastern & Western India.

Preferred/Good-to-Have:

• Experience with

  export markets, digital platforms, branding, blockchain/traceability systems

  .
• Knowledge of

  perishable commodities, institutional procurement, and impact measurement tools

  .

Reporting Structure

• Reports To:

  Executive Director

• Direct Reports:

  45 team members

Travel Requirements

Compensation

• Annual CTC:

  89 Lakhs per annum (Fixed)

• Additional Benefits:

  Variable Pay + Commitment Bonus

  (Compensation will be aligned with experience, qualifications, and current salary)

• Reimbursement

  : Official travel, stay, and logistics as per organizational policy

Application Process

About SwitchON Foundation

SwitchON Foundation

To learn more, visit: www.switchon.org.in

Noted : Experience in agri-input sales (seeds, fertilizers, pesticides, chemicals) or FMCG sales will not be considered.