Assistant General Manager (AGM) – Sales (FMCG)

Role Overview

The AGM – Sales will be responsible for driving business growth through strategic market expansion, appointing and managing distributors and super stockists, and ensuring strong sales performance across assigned territories. This role requires a proven track record in building distribution networks, achieving aggressive sales targets, and leading high-performing teams.

Key Responsibilities1. Sales Expansion & Market Development

• Develop and execute strategic plans to achieve sales targets and expand the customer base.
• Identify new markets, geographies, and product opportunities to drive business growth.
• Analyze market trends, competitor activities, and consumer insights to formulate proactive strategies.

2. Distributor & Super Stockist Appointment

• Identify, evaluate, and appoint new distributors and super stockists in potential markets.
• Ensure proper onboarding, training, and operational alignment of channel partners.
• Negotiate trade terms, margins, and service-level agreements to ensure long-term partnerships.

3. Channel Management & Relationship Building

• Strengthen relationships with existing distributors, super stockists, and key accounts.
• Implement effective channel management strategies to ensure optimal product availability.
• Monitor distributor performance, inventory levels, and secondary sales to ensure healthy sell-through.

4. Sales Team Leadership & Performance Management

• Lead, mentor, and motivate the sales team to achieve individual and regional targets.
• Drive a performance-oriented culture with clear KPIs, reporting, and accountability.
• Conduct regular sales reviews, market visits, and training sessions.

5. Sales Operations & Reporting

• Oversee demand forecasting, sales budgeting, and stock planning for assigned territories.
• Ensure accurate and timely reporting of sales performance, channel health, and market intelligence.
• Collaborate with marketing, logistics, and finance teams to ensure seamless execution of sales strategies.

Key Skills & Competencies

• Strong expertise in distribution network expansion and channel partner management.
• Proven ability to appoint and scale super stockists and distributors effectively.
• Excellent negotiation, communication, and relationship management skills.
• Strategic thinker with a deep understanding of sales planning, forecasting, and market analytics.
• Leadership skills to build, mentor, and drive high-performing sales teams.
• Knowledge of ERP/CRM systems and sales automation tools is preferred.

Qualifications & Experience

• MBA/PGDM in Sales, Marketing, or Business Management (preferred).
• 10–15 years of experience in sales & distribution management, with at least 3–5 years in a senior sales leadership role.
• Experience in FMCG, consumer durables, industrial products, or similar industries with strong distribution-led business models.
• Proven track record of scaling distribution networks and achieving aggressive sales targets.

Job Types: Full-time, Permanent

Pay: ₹80,000.00 - ₹150,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person