Assistant Brand Manager

JD for- Assistant Brand Manager

Location: Mumbai

Reports To: DGM- Brand

Type: Full-Time

Responsibilities :

• Analyse brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Engage with the marketing team in executing strategic brand initiatives
• Oversaw the creation of action-driven creative assets to engage and convert the target audience.
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices, and tactics.
• Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition.

Qualifications :

• Candidates should have a minimum experience of 3 to 6 years.
• Preferred experience in the beauty or skincare industry.
• Must have basic experience with Direct-to-Consumer (D2C) business models.
• Proven experience with performance marketing and e-commerce advertising.
• Good to have experience in Social Media Management and Influencer Marketing.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date with latest trends and marketing best practices.
• Degree in marketing or a related field.