Area Sales Manager(Baby Personal Care Brand)

Position

Location

Department

Reports to

Job Summary

The Area Sales Manager (ASM) is responsible for overseeing and driving sales growth within a defined geographical area. The ASM will manage sales operations, develop sales strategies, and lead a team of sales representatives to achieve monthly, quarterly, and annual sales targets. This role will involve building relationships with key clients, expanding market presence, and ensuring efficient operations in alignment with company objectives.

Key Responsibilities

• Sales Strategy & Execution

  :
• Develop and implement area-specific sales plans aligned with the overall business objectives.
• Meet or exceed sales targets by driving sales in the assigned area.
• Monitor competitor activities and

  market trends to adjust strategies

  and gain a competitive edge.

• Team Leadership & Development

  :
• Lead, manage, and mentor a team of sales representatives to achieve their sales targets.
• Conduct regular performance reviews, provide feedback, and identify development needs.
• Organize training and coaching sessions to enhance team performance.

• Client Relationship Management

  :
• Build and maintain strong relationships with key

  clients, distributors, and partners

  .
• Identify new business opportunities within the area,

  expanding the customer base

  .
• Ensure excellent after-sales service and manage customer feedback and complaints effectively.

• Market Expansion & Business Development

  :
• Drive

  market penetration

  in existing and new territories.
• Identify new product or service opportunities based on customer needs and market trends.
• Collaborate with marketing and product teams to implement promotional activities and launches.

• Operational Management

  :
• Monitor and optimize sales operations, ensuring efficient processes and effective use of resources.
• Maintain accurate sales forecasts, sales data, and area performance reports.
• Ensure timely collection of payments from clients and adherence to credit policies.

Key Performance Indicators (KPIs)

• Achievement of sales targets and revenue growth.
• Expansion of client base and market share.
• Sales team performance and retention.
• Customer satisfaction and relationship management.
• Timely and accurate reporting of sales activities and forecasts.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience (5+ years) in sales, preferably in [Industry] with at least 2-3 years in a supervisory or managerial role.
• Strong knowledge of sales processes, territory management, and market analysis.
• Excellent leadership, communication, and negotiation skills.
• Ability to work under pressure and meet deadlines.
• Proficiency in CRM software and MS Office tools.