Assistant Brand Manager Marketing

As an Assistant Brand Manager at Meechu by Saharsh Pharma, you will be an integral part of our marketing team focused on driving growth and visibility for our emerging and innovative baby-personal care brand. Working closely with the Brand Manager and creative teams, you will play a key role in executing brand strategy, marketing campaigns, and product initiatives across various platforms. Your responsibilities will include supporting the development and execution of marketing strategies aligned with Meechu's brand positioning, assisting in new product launches and promotional campaigns, and monitoring market trends and competitor activities to inform decision-making. You will also coordinate marketing campaigns across digital, social media, print, and in-store platforms, ensuring timely and accurate execution while tracking performance and providing optimization recommendations. Furthermore, you will assist in managing product life cycles, collaborating with R&D and product development teams, and developing product positioning and promotional materials. Your role will also involve managing Meechu's online presence, supporting digital marketing campaigns, analyzing performance metrics, and optimizing campaigns for better engagement. Additionally, you will help identify and foster brand partnerships with influencers, bloggers, and other brands that align with Meechu's values and target audience. Conducting consumer research, analyzing sales data, and supporting the development of promotional offers and pricing strategies based on consumer insights will also be part of your responsibilities. To succeed in this role, you should hold a Bachelor's degree in Marketing, Business Administration, or a related field, with 2-4 years of experience in brand management, marketing, or a similar role, preferably in the personal care or FMCG industry. Strong understanding of brand strategy and consumer behavior, excellent communication and presentation skills, proficiency in digital marketing, and ability to manage multiple projects in a fast-paced environment are essential. Your analytical skills, creative thinking, and attention to detail will be valuable assets in this dynamic work environment. Join Meechu for the opportunity to contribute to the growth of an exciting brand, work collaboratively on various marketing projects and campaigns, and avail opportunities for professional growth and development.,