Area Sales Manager

The ASM General Trade will be responsible for driving sales, distribution, visibility, and market share of the companys products across General Trade channels in Madhya Pradesh. The role involves handling distributors, building strong retailer relationships, leading a team of Sales Officers (SO/TSI), and ensuring achievement of monthly and annual sales targets.

Key Responsibilities:

• Sales & Revenue:

• Achieve primary and secondary sales targets for assigned territory/state.
• Ensure product availability, visibility, and range selling across GT outlets.

• Distribution & Channel Management:

• Appoint, manage, and develop distributors and channel partners.
• Ensure ROI and profitability for distributors.
• Drive width & depth of distribution in urban & rural markets.

• Team Management:

• Lead, coach, and monitor Sales Officers/TSIs.
• Ensure daily market working and productivity.

• Market Development:

• Execute trade marketing & promotional activities.
• Identify potential markets and expand retail footprint.

• Reporting & Analysis:

• Monitor sales performance and competitor activities.
• Submit regular MIS reports, sales forecasts, and market insights.

Key Requirements:

• Education:

  Graduate / MBA preferred.

• Experience:

• 47 years of sales experience in Small Domestic Appliances (General Trade).
• Must have handled distributors, GT channel, and a sales team in Indore.

• Skills:

• Strong negotiation, communication, and relationship management skills.
• Analytical and problem-solving abilities.
• Proficiency in MS Excel & reporting.

• Other:

• Willingness to travel extensively within Madhya Pradesh.
• Strong understanding of local markets, geography, and GT network.