Area Sales Manager

As an Area Sales Manager for the General Trade or Beverages category in an assigned territory, your role will involve hands-on leadership to achieve both primary and secondary sales targets. You will be responsible for managing key client relationships, driving sales excellence, and leading channel management efforts to maximize reach and product availability. Key Responsibilities: - Achieve monthly primary and secondary sales targets for the assigned area. - Conduct monthly sales forecasting and planning, considering the shelf life of beverage products. - Build and maintain strong relationships with key clients and trade partners. - Ensure cost-effective operations and manage expenses within the set budget. - Allocate field force effectively by assessing individual team capabilities. - Mentor and motivate the sales team to achieve targets and improve performance. - Monitor and ensure the execution of trade promotions and market activities. - Submit regular reports and insights on market trends, team performance, and target achievements. Qualifications: - Proven experience in the beverages sector (must-have). - Excellent knowledge of the general trade channel. - Demonstrated success in target achievement and team leadership. - Bachelors degree in Business, Marketing, or a related field. An MBA is a plus. - Excellent communication, analytical, and people management skills. In addition, the company offers competitive salary with performance-based incentives, the opportunity to grow with a fast-scaling beverage brand, and a collaborative and energetic work environment. (Note: The additional details of the company were not provided in the job description),