Area Sales Manager

Role & responsibilities

Job Description: Area Sales Manager (Two-Wheeler Segment)

Job Title:

Experience Required:

Location:

Job Summary

We are seeking a results-driven Area Sales Manager with a proven track record in the two-wheeler industry. The ideal candidate will be responsible for driving sales growth, managing dealer networks, and expanding our market presence within a designated territory. This is an individual contributor role that requires a strategic thinker who is adept at both dealer management and the implementation of business models like COCO (Company Owned, Company Operated) and DODO (Dealer Owned, Dealer Operated).

Key Responsibilities

• Dealer Development & Management:

• Identify, evaluate, and onboard new dealers to expand the sales network in line with business goals.
• Maintain strong, long-term relationships with existing dealers to ensure consistent performance and alignment with company policies.
• Monitor dealer sales performance, provide regular feedback, and conduct training sessions to enhance their capabilities and product knowledge.

• Network Expansion & Market Penetration:

• Execute network expansion strategies to achieve sales targets and increase market share in the assigned area.
• Conduct market research and competitor analysis to identify new business opportunities and stay ahead of market trends.
• Drive the successful implementation and management of both COCO and DODO dealership models to optimize operational efficiency and market reach.

• Sales Target Achievement:

• Develop and implement effective sales strategies to meet and exceed monthly, quarterly, and annual sales targets.
• Oversee inventory management and sales forecasts for the territory to ensure a smooth supply chain.
• Analyze sales data and performance metrics to make informed decisions and adjust strategies as needed.

• Operational & Administrative Duties:

• Prepare and present detailed sales reports, forecasts, and business plans to senior management.
• Ensure all sales operations and dealer activities comply with company policies and legal regulations.

Required Skills & Qualifications

• Minimum of 3 years of hands-on experience in sales and dealer management within the two-wheeler or automotive segment.
• In-depth knowledge and practical experience with dealer development, network expansion, and business models like COCO and DODO.
• Proven track record of meeting or exceeding sales targets.
• Excellent interpersonal, negotiation, and problem-solving abilities.
• Proficiency in market analysis and sales data interpretation.
• Willingness to travel extensively within the assigned territory.
• Bachelor's degree in Business, Marketing, or a related field is preferred.