Area Sales Manager

Job

Sales Leadership & Performance Management

• Lead and motivate a team of Territory Managers, Sales Officers, and TSIs to achieve zonal sales objectives.
• Drive primary and secondary sales targets while ensuring profitable growth across all markets.
• Conduct regular business reviews and performance analysis; identify improvement areas and implement corrective measures.
• Collaborate with cross-functional teams (Commercial, Supply Chain, Marketing, and HR) to ensure smooth business execution and team efficiency.

Distribution & Market Expansion

• Appoint, manage, and develop distributors to ensure efficient product availability and service levels.
• Drive numeric and weighted distribution growth in assigned territories, ensuring product presence across key outlets.
• Identify new markets, channels, and opportunities to expand coverage and strengthen market penetration.
• Ensure effective distribution infrastructure planning, stock hygiene, and secondary sales management.

Market Execution & Channel Management

• Manage sales across all channels General Trade, Modern Trade (SAMT), and Wholesale.
• Ensure standard retail performance and BTL activation excellence, including visibility and merchandising execution.
• Regularly visit markets to evaluate sales operations, competitor activity, and trade relationships.
• Liaise with distributors, retailers, and trade partners to maintain alignment on targets, margins, and service standards.

Sales Process & Reporting

• Implement structured sales management processes to improve sales forecasting, productivity, and coverage planning.
• Provide concise and accurate sales reports, dashboards, and insights for decision-making.
• Work with internal stakeholders to reduce sales cycle time and enhance process efficiency.

Education

• Graduate / Postgraduate in Management

• MBA in Sales & Marketing

  specialization preferred

Key

• Strong

  leadership and team management

  capability
• Deep understanding of

  GTM (Go-to-Market)

  and

  RTM (Route-to-Market)

  strategies
• Proven expertise in

  distribution expansion and trade channel development

• Skilled in

  sales forecasting, data analysis, and strategic planning

• Extensive experience in highly competitive categories

  within FMCG / OTC
• Ability to

  enhance digital adoption

  in sales operations (SFA, DMS, analytics tools) to drive efficiency and scale
• Strong

  problem-solving, communication, and negotiation

  skills
• Ability to thrive in a

  fast-paced, dynamic environment

Experience

• 9–12 years of experience in

  FMCG / OTC sales

  , with at least 3–5 years in a

  team-handling role

• Strong

  geographical understanding

  (urban and rural markets)
• Proven record of achieving

  sales growth, market expansion, and distributor management