Area Sales Manager

As a Retail Sales Manager, you will be responsible for managing the E-T-B-R process (Enquiry, Test Drive, Booking, Retail) to drive sales. Your key responsibilities will include: - Planning and executing activations to generate enquiries - Ensuring quality and quantity of test drives from all enquiry sources - Maintaining accuracy and authenticity of booking data - Achieving retail targets and focusing on VDN vs Retail ratio - Improving conversion ratio through process enhancements - Ensuring accuracy and authenticity of DMS data - Planning sales for the upcoming months In terms of Manpower Productivity, you will need to: - Identify training needs and ensure effectiveness - Motivate and retain manpower through rewards and incentives - Ensure adherence to the sales story For Digital Conversion, your tasks will involve: - Driving adoption of digital tools such as Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR), and Tablets to maximize CVR - Ensuring adequacy and quality of Digital engagement managers You will also need to focus on Dealer working capital rotation, including: - Reducing dealer market outstanding - Liquidating aging stock - Forecasting for the next month Preferred Industries for this role include Consumer FMCG/Food and Automotive Industry. The required education qualification is MBA or Post Graduate Dip in Management. General Experience of 3-8 years in Core Automotive Sales/FMCG sales is preferred. Critical experience in Credit Management, Consumer Focus, Manpower Management, Dealer Relationship Management, Manpower Planning, Market Acumen, Sales Planning, and Capability Building is necessary. Secondary Skills include Change Management, Consultative Selling, Statutory Compliance, Designing Customer Experience, Financial Management, Identifying Customer Needs, Market Intelligence, Order Management, Performance Management, Product Knowledge & Application, Product Knowledge - Hybrid Vehicle, and Territory Coverage Optimization. Overall, your role will be crucial in driving sales and ensuring the success of the retail operations.,