Area Sales Manager (General Trade) - ROM based Pune

Position:

Location:

Area Handling:

Team Handling:

Hiring Parameters

MBA is a must (Regular or Distance).

Candidate must be working as ASM atleast for minimum 1.5 Years

Candidate must be handling on roll team of Sales Officers.

Candidate must be only & only from FMCG Sector. Products line of Food would be a preference.

About the Company:

We are a fast-growing, listed FMCG commodity company with a strong footprint across India. Known for our quality, reach, and strong distribution network, we offer an exciting and fast-paced work environment focused on performance and growth.

Role Objective:

General Trade

Key Responsibilities:

• Drive

  primary and secondary sales

  targets for assigned territory.
• Appoint, manage, and develop

  distributors and stockists.

• Ensure

  product availability, visibility, and placement

  across retail outlets.
• Lead and manage a team of

  Sales Officers / Territory Sales In-Charges.

• Plan and execute

  beat plans, market coverage

  , and

  promotional activities.

• Ensure timely

  claims management

  , stock rotation, and credit control.
• Track and analyze

  sales data

  , market trends, and competitor activities.
• Work closely with the

  trade marketing

  and

  supply chain

  teams for market execution.
• Ensure execution of

  new launches, price revisions

  , and stock hygiene.
• Maintain healthy

  ROI for channel partners

  and resolve trade issues proactively.

Desired Candidate Profile:

• MBA in Sales & Marketing preferred.
• 8 years+ of experience in

  General Trade Sales

  in FMCG / Commodities.
• Strong exposure to working with

  distributors, retail markets, and channel sales.

• Good understanding of

  market dynamics, rural-urban coverage, and sales analytics.

• Experience in managing a field sales team.
• Excellent interpersonal and negotiation skills.
• Willingness to travel extensively within the territory
  

What We Offer:

• A performance-driven, meritocratic environment
• Competitive compensation and incentive structure
• Opportunity to be part of a high-growth FMCG brand
• Learning and growth across regional and national responsibilities