Area Sales Manager

• To achieve sales targets (Primary & Secondary) through the sales team and to

build excellent client relationships for positioning of all products in the market.

• Appoint network of retailers/ dealers/ distributors/ Sales Stockiest to enhance

market penetration and business.

• Increase company product market share in the region.

• Build team and motivate them for high performance.

• Must be aggressive, self-starter, internally motivated, target oriented and should

have a flair towards sales & must have Good leadership skills.

• He should have worked at the level of ASM/SM/DM for minimum 3 years in the

same territory.

• Excellent leadership skills and must have lead Team of Sales Officers & Sales

Representatives.

• Negotiate contracts with vendors and distributors to manage product distribution,

establishing distribution networks and developing distribution strategies.

• Conduct economic and commercial surveys to identify potential markets for

products and services.

• Coordinate and participate in promotional activities and trade shows, working with

developers, advertisers, and production managers, to market products and

services.

• Compile lists describing product or service offerings.

• Advise dealers and distributors on policies and operating procedures to ensure

functional effectiveness of business.

• Monitor customer preferences to determine focus of sales efforts.

• Use sales forecasting and strategic planning to ensure the sale and profitability of

products, lines, or services, analyzing business developments and monitoring

market trends.

• Select products and accessories to be displayed at trade or special production

shows.

• Direct the hiring, training, and performance evaluations of marketing and sales

staff and oversee their daily activities.

• Plan and direct staffing, training, and performance evaluations to develop and

control sales and service programs.

• Identify, develop, and evaluate marketing strategy, based on knowledge of

establishment objectives, market characteristics, and cost and markup factors.

• Oversee local sales managers and their staffs.

• Assess marketing potential of new and existing store locations, considering

statistics and expenditures.

• Represent company at trade association meetings to promote products.

• Resolve customer complaints regarding sales and service.Role & responsibilities

Preferred candidate profile