E Commerce Consultant

• Developing ecommerce strategy:

  Setting and achieving key performance indicators (KPIs) such as improving conversion rates, increasing average order value (AOV), boosting customer lifetime value (CLV), and monitoring website traffic to align with overall business goals.

• Maintaining online stores:

  Ensuring the website runs smoothly through regular audits, troubleshooting usability and conversion issues, and maintaining web standardization for a consistent user experience.

• Innovating digital experiences:

  Testing and implementing new web features and promotional campaigns to enhance customer engagement and sales.

• Overseeing product rollout:

  Managing the launch of new products on ecommerce platforms, ensuring accurate product information and smooth integration.

Additional responsibilities often include:

• Managing the ecommerce team, which may involve hiring, training, and coordinating roles such as copywriters, web designers, and SEO specialists.
• Crafting and executing digital marketing strategies using SEO, PPC, email marketing, and other channels to drive traffic and sales.
• Ensuring website security to protect customer data and maintain secure payment systems.
• Handling financial planning and budgeting for ecommerce activities.
• Collaborating cross-departmentally with marketing, IT, product, and customer service teams to align ecommerce operations with company objectives.
• Managing day-to-day site operations, especially during peak seasons or campaigns, including pricing accuracy, order fulfillment, and customer query resolution.

  Role & responsibilities

Preferred candidate profile

• Data Analysis:

  Ability to interpret sales data, customer behavior, and market trends to make informed decisions that optimize product listings, pricing, and marketing campaigns. This drives targeted improvements and maximizes sales opportunities.

• Digital Marketing Proficiency:

  Expertise in SEO, PPC advertising, social media, email marketing, and content marketing is crucial for attracting, engaging, and retaining customers, as well as increasing website traffic and conversions.

• UX/UI Design Understanding:

  Knowledge of user experience and interface design principles ensures the online store is intuitive and visually appealing, reducing cart abandonment and increasing conversion rates.

• Project Management:

  Strong organizational and project management skills enable the coordination of multiple campaigns, product launches, and website updates efficiently and on schedule.

• Technical Proficiency:

  Familiarity with ecommerce platforms (such as Shopify, Magento, BigCommerce), CMS, and basic web technologies is important for effective store management and troubleshooting.

• Strategic Planning:

  Ability to set long-term goals, analyze market trends, and develop actionable strategies to increase market share and drive business growth.

• Customer Service:

  Providing excellent customer support helps retain customers, build loyalty, and ensure a positive shopping experience, which directly impacts repeat sales.

• Financial Acumen:

  Skills in budgeting, forecasting, and financial planning are necessary to ensure the profitability and sustainability of online operations.

• Communication:

  Effective communication with teams, vendors, and customers is vital for collaboration, problem-solving, and maintaining transparency within the organization.

• Inventory Management:

  Ensuring the right products are available at the right time prevents stockouts or overstock situations, which can directly affect sales performance