Marketing Executive

Dahyabhai Vithaldas

3 - 5 years

3 - 4 Lacs

ahmedabad

Posted:2 hours ago| Platform:

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Skills Required

primary & secondary sales channel sales team management dealer management distribution network marketing activities

Work Mode

Work from Office

Job Type

Full Time

Job Description

To develop a suitable marketing strategy and action plan for the area.
To liaise with the brand/marketing team in order to ensure that regional and local marketing and promotional activity is consistent with brand image and values.
Develop and implement a suitable merchandising strategy for the market.
To develop and manage vendors for signage, merchandising equipment etc.
To liaise with the regional sales teams to ensure effectiveness of consumer promotions.
Go between field sales and
marketing
- converts brand strategy into sales implementation
Resolve issues and solve problems that may occur throughout the lifecycle of a campaign or product
Report marketing program milestones
Manage digital marketing efforts including website development, social media, SEO/SEM, list development and online advertising
Initiate, develop and execute new product launches, manage existing products and strive to develop new opportunities for growth and expansion
To form
trade marketing
calendar in collaboration with Zones and
marketing
Planning and executing branding and promotional activation, sponsorship, events & exhibition,
trade
loyalty programs, distributor loyalty programs, Third party incentive programs - plans, payouts, performance bucketing etc to support sales & gain required monthly growth.
Developing strategic alliances & tie-ups with key industry bodies, other corporate brands including managing all sponsorship and award opportunities.
To track ongoing competitor activity in the market in order to lessen the reaction time and formulate new strategies for market development.

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