Jobs
Interviews
Univia logo

Area Sales Manager (ASM) / Territory Sales Manager (TSM)

3 - 8 years

5 - 10 Lacs

mehsana morvi patan jamnagar rajkot surat vadodara

Posted:2 weeks ago| Platform: Naukri logo

Apply

Skills Required

team management product promotion agribusiness nutrition market intelligence sales process scm market penetration tsm process management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Area Sales Manager (ASM) / Territory Sales Manager (TSM) - Univia Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Job Title:

Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Department:

Sales & Marketing

Reporting To:

Regional Sales Manager

Job Overview

We are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep field experience in the agri-input industry to lead sales growth, drive team performance, and build strong retailer and farmer relationships in assigned territories. The ideal candidate should be agronomically sound, street-smart, and possess strong retail and team management skills with at least 3 8 years of relevant experience. Key Responsibilities

  1. Territory & Sales Ownership

  • Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,
    fertilizers).
  • Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
  • Ensure strong retail coverage, market penetration, and territory-specific growth planning.

  1. Team Management

  • Lead, mentor, and manage Sales Officers/Executives across rural beats.
  • Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
  • Review daily sales activities, plan joint fieldwork, and improve productivity through
    coaching.

  1. Agronomy & Farmer Engagement

  • Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.
  • Organize farmer meetings, field days, and demo plots to showcase product efficacy.
  • Recommend right products based on soil, crop, and crop stage.

  1. Retail Sales Process Management

  • Build strong retailer relationships for repeat orders, collections, and brand visibility.
  • Ensure proper retail display, POS material usage, and scheme communication.
  • Promote digital ordering and engagement through Univia s retailer app.

  1. Market Intelligence & Reporting

  • Track competitor schemes, pricing, new launches, and farmer preferences.
  • Share structured feedback with Product, Branding, and SCM teams.
  • Submit daily market activity reports and sales forecasts using company tools.

  1. Street Smartness & Territory Knowledge

  • Apply common sense and adaptability to handle field-level challenges.
  • Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.

  1. Logistics, Planning & Compliance

  • Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.
  • Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.
    Candidate Requirements

  • Experience:

    3 8 years in agri-input field sales (mandatory).

  • Education:

    B.Sc./M.Sc. Agriculture, or a relevant Agri-Business qualification.

  • Vehicle:

    Must own a two-wheeler or car with a valid license.

  • Skills:

    o Strong team handling and sales drive. o Ability to work independently in the field. o Excellent communication in local language & Hindi. o Proficiency in planning, beat design, and reporting (mobile apps/Excel).

    Why Join Univia

  • Work with a forward-thinking agri-input company blending digital innovation with traditional
    distribution.
  • Take ownership of your territory and directly impact farmer productivity with quality
    solutions.
  • Get structured training, performance-based growth, and transparent incentives.

Job Category:

 Sales

Job Type:

 Full Time

Job Location:

 Banaskantha bhavnagar Jamnagar Kutch Mehsana Morbi Patan Rajkot Surat Vadodara
Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *

More Jobs at Univia

Territory Sales Manager

Jamnagar, Surat

4 - 9 yrs
|

INR 4 - 5 Lacs

Territory Sales Manager

Surat

5.0 - 7.0 yrs
|

INR 7 - 9 Lacs

Territory Sales Manager

Bhavnagar

5.0 - 7.0 yrs
|

INR 7 - 9 Lacs

TSM/ASM

Gujarat, India

Experience: Not specified

|

Salary: Not disclosed

Area Sales Manager

Rajkot

3.0 - 7.0 yrs
|

INR 4 - 6 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Google Play App Store
coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
Univia logo
Univia

Financial Services

Tech City

RecommendedJobs for You

Univia logo

Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Univia

barmer

Univia logo

Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Univia

mehsana, morvi, patan, jamnagar, rajkot, surat, vadodara

Area Sales Manager

Inox Decor Pvt.ltd

nagpur

Companion Placements logo

Assistant Manager/ Manager Sales

Companion Placements

chennai

Big Bull Trader logo

Area Sales Manager

Big Bull Trader

uttar pradesh

Capital Placement Services logo

Area Sales Manager

Capital Placement Services

chandigarh, gurugram

Repose Mattress logo

Senior Sales Officer

Repose Mattress

madurai, nagercoil, kumbakonam

Bajaj Finance logo

Area Manager - Industrial Equipment Finance

Bajaj Finance

coimbatore

Capital Placement Services logo

SR. Sales Manager

Capital Placement Services

gurugram

KLRF Ltd logo

Area Sales Manager - Sales (Commodity Foods)

KLRF Ltd

sivaganga, madurai, virudhunagar