Area Sales Manager (ASM)

1. Super Stockist Appointment:

· Identify, evaluate, and appoint super stockists in strategic locations within the designated area to enhance distribution reach.

· Negotiate terms, conditions, and agreements with appointed super stockists in alignment with company policies.

2. Distributor Selection and Collaboration:

· Lead and work closely with the sales team to identify potential distributors in the area.

· Collaborate in shortlisting and evaluating distributor candidates, ensuring they align with the company's values and objectives.

3. Team Management and Support:

· Manage and motivate the sales team to achieve sales targets and effectively collaborate in distributor selection and management.

· Provide training, guidance, and necessary support to the team to optimize their performance.

4. Sales Strategy and Target Achievement:

· Develop and implement sales strategies to achieve or exceed sales targets in the assigned area.

· Monitor sales performance and provide guidance to the team to ensure objectives are met.

5. Market Analysis and Expansion:

· Conduct market research to identify opportunities, understand competitor activities, and consumer preferences.

· Analyze market trends to capitalize on sales opportunities and expand the company's presence.

6. Relationship Management:

· Foster strong relationships with super stockists, distributors, and key stakeholders to ensure effective collaboration and long-term partnerships.

7. Reporting and Documentation:

· Maintain accurate records of sales activities, distributor performance, market trends, and sales projections.

· Prepare regular reports to provide insights and recommendations for improvement.

Requirements:

· Proven experience as an Area Sales Manager or similar role in the FMCG industry.

· Strong leadership, negotiation, and team management skills.

· Ability to strategize, execute plans, and achieve sales objectives.

· Bachelor's degree in Business Administration, Marketing, or related field (preferred).

· Willingness to travel within the assigned territory.

This job description highlights the responsibilities of an Area Sales Manager in appointing super stockists, managing a team, and collaborating on distributor selection to drive sales and expand the distribution network in the designated area

Job Type: Full-time

Work Location: In person