Area Sales Manager

Location: Chennai

1. Develop and implement effective sales strategies to maximize revenue and market share in the

domestic market.

2. Lead, motivate, and mentor the domestic SO team and promoters to achieve individual and team

sales targets.

3. Conduct thorough market analysis to identify opportunities, trends, and competitive threats. Use

insights to inform sales strategies and product positioning.

4. Build and maintain strong relationships with key Modern trades and channel partners. Address

customer concerns and ensure high levels of customer satisfaction.

5. Forecast sales volumes and set realistic sales targets. Develop sales plans and allocate resources

effectively to meet objectives.

6. Monitor sales performance against targets and KPIs. Implement corrective actions as needed to

ensure objectives are met.

7. Stay up-to-date with product knowledge and industry developments. Provide training and support

to the sales team and promoters to enhance product knowledge and selling skills.

8. Collaborate cross-functionally with marketing, product development, and other departments to align

sales strategies with overall business objectives.

9. Manage the sales budget effectively, ensuring optimal allocation of resources and cost control.

10. Prepare regular reports on sales performance, market trends, and competitor activities. Present

findings to senior management and provide recommendations for improvement.

Skills required:

1. Bachelor's in Business Administration, Marketing, or a related field (Master's degree preferred).

2. Proven track record of success in sales management, preferably in the domestic market.

3. Strong leadership skills with the ability to inspire and motivate a sales team.

4. Excellent communication, negotiation, and interpersonal skills.

5. Analytical mindset with the ability to interpret sales data and market trends.

6. Strategic thinker with the ability to develop and execute effective sales strategies.

7. Proficiency in CRM software and Microsoft Office suite.

8. Flexibility to travel as needed.