Area Sales Manager

Key Result Areas

Supporting Actions

Manage the painting services portfolio with the organizational vision and goals to create value for the business

• Create and drive awareness of the various services on ground by BTL activations.
• Develop the business with respect to booked number of sites value from leads.
• Build processes and drive activities to improve Customer Referral Contribution.
• Conduct periodic analysis of ratios such as the Average Site Value , Average Paintable Area, Interior / Exterior Site Ratio to create action plans for their continuous improvement.
• Liaison with the Zonal Head for sales level initiatives.

Manage and drive the Service Delivery to ensure exceptional Consumer Experience during end to end painting service

• Conduct site evaluation and audit of prepainting, WIP postpainting sites.
• Track, monitor and enhance the NPS Scores for the geography by creating awareness across all stakeholders.
• Ensure SOPs policies are adhered by the team across the unit sites.
• Manage the Complaints team to ensure customer complaints are investigated and addressed timely.

Build and nourish service provider partnerships

• Recruit and enroll Painter Cells as per demand.
• Execute agreement sign offs with connected dealers build engaging relationships with them.
• Conduct master profiling, training and evaluation of the Painter Cells.
• Educate the Painters/ contractors on the Painter Loyalty program and its benefits.
• Conduct Performance Reviews on monthly/ quarterly basis of each Painter Cells.
• Analyse the retention ratio of painters and drive initiatives to enhance the same.

Conduct supervision and tracking of all set painting processes, reports, tools and material in alignment with set goals and processes

• Maintain an inventory of all assets such as Tools, Implements and Painting Material.
• Ensure that the Cleaning Solution and Plastic films are used on all sites as per set process.
• Conduct monthly reporting of the working condition of equipment such as Sanders, Rollers Sprayers and ensure that these are regularly in workable condition.
• Ensure Paint Material delivery as per norms at Customer Sites.

Manage and grow the talent within the team by driving people management initiatives

• Hire best talent for the team, developing and engaging them.
• Building high performance culture and conversations in teams. Set up team KRAs and monitoring mechanisms in accordance with all aspects of the role.
• Formulate the team training agenda in alignment with the central team.
• Ensure timely execution of training, tracking effectiveness and generation of training reports.

• Build strong talent pipeline for key roles in the team.