Area Sales Executive-MT

Job Description Responsible for driving secondary value & volume objectives for the Modern Trade Channel (MT)in the assigned accounts Key Stakeholders Internal : Sales Admin, Depot, Replenishment & Supply chain team. External: AW & AWSM, PSM, Merchandisers & Supervisors. Desired Competencies In store execution, Business Development, Channel Partner Management, Selling & Negotiation. Experience At least 2-7 years of relevant experience preferably with FMCG background Key Responsibilities Ensure achievement of secondary sales targets • Setting objectives for AW/Accounts • Breaking objectives for AWSM (beat-wise) • Ensure communication of objectives to AW/Accounts • Periodic tracking of objectives AW Management • Align, support & motivate AW to meet business objectives • Ensure adequate infrastructure & systems • Act as a commercial interface between AW & BIL Coach, manage & evaluate AWSM performance • Coach AWSM on BIL best practices & WOW • Train AWSM on Sales Call Process • Evaluate their performance periodically • Provide on the job support / guidance for addressing territory specific issues Ensure adequate service level in market & build business in existing & new outlets • Ensure adequate servicing at dealer points • Maintain relations with existing dealers • Increase the depth and width per dealer • Prospect new outlets • Perform activations as per decided by ASM Execute visibility implementation & Merchandizing • Ensure adherence to plan-o-gram • Ensure execution of primary & secondary Merchandizing • Ensure execution of Visibility Implementation Implement launch of new consumer promos / trade schemes & new products • Operationalize new product through communication & sampling • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point • Track & review performance of new products / schemes Market Intelligence • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc Maintain records & systems • PJP data • MIS reporting • Ensure Hub of UDAAN Represent Britannia for consumer complaints • Visit consumer to address & sort quality complaints. • Inform Quality about status of complaint Show more Show less