Area Sales Executive

Key Responsibilities- ASE Bengaluru

• Build Infrastructure of Distributors, align Key Customers of Bengaluru and formulate strategy for long Term Business association.
• To drive profitability and deliver on the Revenue and Share parameters.
• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
• Appoint new GT outlets, prepare the General Trade sales strategy & growth plans in line with business strategy
• Responsible for achieving planned sales by General Trade and Distributors
• Resolve Distributors trade issues, complaints and operational matters
• Work closely with Distributors in achieving company's objective and vision.
• Develop and implement comprehensive brand strategies to position the products effectively in the market
• Conduct thorough market research to understand consumer behavior, market trends, and competitive landscape
• Plan and execute successful product launches, including pre-launch preparations and post-launch evaluations
• Develop and implement trade marketing strategies to support General trade trade and drive in-store sales
• Manage relationships with key GT partners, ensuring effective execution of promotional activities and merchandising.

Job Family Group:

• Responsible for achieving sales goals and executing sales plans with a defined area. Includes sales management, account management, channel management, field sales/merchandising force (including traditional trade, wholesale, distributor and new business) and sales control and field evaluations. In some countries field sales force may be split from key account management (national and international).
• Field Sales are accountable for driving sales through optimal distribution and physical availability of our brands across prime in-store locations. They are responsible for driving the quality of displays, delivering excellent execution in line with perfect store ambitions and building influential relationships with key stakeholders to deliver incremental business and category growth.

What are we looking for?

• Should have knowledge of Primary and Secondary markets
• GT – Distribution handling (distributors, wholesalers and

retailers), Key account engagement (engaging high business

volume retailers), team handling - 12 DSR

• Well versed with Bengaluru Geography**; HQ: Bengaluru
• FMCG and CPG category knowledge is preferred**
• Good communication and written skills;

  Local language -Kannada

• Should be open to travel - Karnataka