Area Sales Executive

Sales and Business Planning

• Achieve monthly and annual sales targets.
• Build annual, quarterly, and monthly growth and operational plans for national chains.
• Set monthly objectives and create annual business plans for key accounts.
• Track and review performance regularly.
• Provide support to ensure smooth execution and deliverables.
• Align plans with the ACD Head and regional teams.

Channel Development

• Support the ACD Head in planning and executing expansion and extraction strategies.
• Close TOTs and negotiate pricing.
• Ensure SKU and brand readiness and maintain a strong business pipeline.
• Create annual business plans with key customers, and track performance.
• Identify new channel opportunities and growth segments, then drive engagement activities.

Relationship Management

• Build and maintain strong relationships with key accounts and stakeholders.

Trade Marketing

• Design and execute GTM plans for new launches, restages, and priority SKUs.
• Drive profitability through focused sales of priority SKUs.
• Ensure ECOs, width, and depth for each sub-channel.
• Execute visual identity initiatives, consumer promotions, and customer engagement activities.

Sales Development

• Roll out rewards and recognition programs for the channel.
• Track performance and provide feedback.
• Develop and roll out sales support energizers to improve sales performance.

TOT Budget Management

• Plan and manage TOT budgets.
• Ensure spends remain within approved limits.
• Ensure compliance with sales, commercial, and planning processes.
• Maintain financial hygiene and adherence to internal systems.
  

Key Results Area

• Achieve monthly sales targets for core chains.
• Drive business development through account management, new account activation, and new product launches.
• Capture regional or seasonal opportunities.
• Ensure strong point-of-sale execution.
• Manage customer relationships and ensure TOT signing, adherence, and implementation.
• Drive brand objectives at the account and channel level.
• Plan and execute GTMs for new products.
• Execute customer and consumer promotions and engagement initiatives.
• Work within a matrix structure and align plans with the ACD Head.
• Coordinate with regional and national commercial, planning, and HR teams to ensure operational hygiene.

Desired Skills and Experience

• GTM, RTM, ACD, and new account activation experience.
• Strong relationship management skills.
• Ability to manage large accounts and drive channel growth.
• Capability to execute structured plans across teams and markets.