Area sales Executive (Horeca)

Company Description

Makino is a proud Indian manufacturer and marketer of snacks, offering a range of Nachos, Nuts, and Namkeen. Featured on Shark Tank India (Season 2, Episode 41), Makino is a brand known for bringing joy to every mood. For more information, visit our website at www.makinofoods.in.

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Job Summary:

Area Sales Executive (HORECA)

Key Responsibilities:

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets within the HORECA segment.
• Build and maintain strong relationships with key decision-makers in hotels, restaurants, cafés, catering companies, and institutional clients.
• Identify new business opportunities, generate leads, and convert them into long-term customers.
• Conduct product presentations, demonstrations, and promotional activities to showcase product value.
• Negotiate contracts, pricing, and credit terms in line with company policies.
• Monitor competitor activities, market trends, and provide insights to management.
• Ensure timely collection of payments and adherence to credit policies.
• Prepare and submit sales reports, forecasts, and market analysis regularly.
• Collaborate with the marketing team to plan and execute promotional campaigns.
• Provide excellent after-sales service and resolve customer issues promptly to ensure client satisfaction.

Key Requirements:

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or related field.
• 2–5 years of proven sales experience in

  HORECA / FMCG / Food & Beverage industry

  .
• Strong understanding of the HORECA channel and existing industry network preferred.
• Excellent communication, negotiation, and interpersonal skills.
• Target-driven with a strong ability to achieve and exceed sales goals.
• Good analytical and problem-solving skills.
• Willingness to travel extensively within the assigned area.
• Proficiency in MS Office and CRM tools.

Key Skills:

• Business Development & Lead Generation
• Client Relationship Management
• Negotiation & Closing Deals
• Market Analysis & Competitor Mapping
• Sales Forecasting & Reporting