Area Business Manager

About the Role:

As an Area Business Manager (ABM), you will be responsible for driving sales, revenue, profitability,

and operational excellence across your assigned region. This role demands a blend of strategic

leadership and on-ground execution ensuring every store delivers outstanding customer

experience, adheres to brand SOPs, and achieves business objectives. You will also act as a bridge

between the Head Office and stores, ensuring smooth operations, process adherence, staff

performance, and strong coordination across departments.

What Youll Be Responsible For:

• Sales & Revenue Achievement:

• Drive and achieve monthly, quarterly, and annual sales and revenue targets for all

stores in the assigned region.

• Monitor key sales metrics conversion, ATV (Average Transaction Value), footfall

productivity, and category mix.

• Lead initiatives to maximize business opportunities through campaigns, promotions,

and localized activities.

• Manage the P&L for your region, ensuring profitability while maintaining operational

efficiency.

• Hiring & Team Management:

• Support HR in hiring the right manpower for stores — from store managers to front-

end sales staff.

• Ensure timely onboarding, induction, and training of all new hires in coordination

with HR and Training teams.

• Build and nurture a performance-driven team culture focused on sales excellence

and customer satisfaction.

• Identify high performers and prepare them for future leadership roles through

coaching and mentoring.

• Operational Excellence & Tools Management:

• Ensure all operational SOPs are strictly followed across all stores.
• Be well-versed in and ensure store teams are proficient with all operational and

digital tools including LSQ, Vooquer, PeakScale, Shopify, QueBuster, etc.

• Conduct regular training sessions to enhance store teams’ understanding and

efficiency in using these applications.

• Drive operational discipline by ensuring all reports, dashboards, and performance

trackers are maintained accurately and on time.

• Inventory & Stock Management:

• Act as a strong custodian of store inventory — ensuring 100% accuracy in stock

inward and outward movement.

• Coordinate with warehouse, factory, and supply chain teams for timely

replenishment and new stock orders.

• Analyze sales trends and stock performance to forecast inventory needs and

optimize stock availability.

• Ensure no stock discrepancies and immediate corrective actions in case of variance.

• Training & Development:

• Partner with the Central Training Team to identify skill gaps and execute training

interventions.

• Ensure every store team is equipped with strong product knowledge, selling skills,

and service etiquette.

• Monitor training effectiveness through on-ground performance metrics and

feedback.

• Business Analysis & Reporting:

• Analyze sales performance, conversion data, and customer feedback to identify

trends and insights.

• Publish detailed business reviews for stores and share actionable recommendations

with leadership.

• Collaborate with MIS and Business Analyst teams to drive data-backed decision-

making.

• Business Development & Store Launch:

• Identify new store opportunities, evaluate location potential, and support NSO (New

Store Opening) activities.

• Oversee project readiness — fixtures, products, staffing, and training before store

launch.

• Support newly launched stores during the initial stabilization period.

• Cross-functional Coordination:

• Collaborate effectively with departments like HR, Training, Supply Chain, Projects,

Marketing, and Finance to ensure smooth operations.

• Act as the key communication channel between stores and head office for issue

resolution and operational execution.

• Customer Experience & Brand Custodianship:

• Ensure every store reflects brand ethos through grooming, visual merchandising,

and customer service.

• Handle escalations with a customer-first