Application Growth Manager

Responsibilities:

• Own the revenue for all sub-segments of growth, including App, Web, and Call Centre.
• Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.
• Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals
• Manage stakeholders across geographies, functions to deliver the revenue goals

Digital Acquisition and Retention:

• Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives
• Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.

Online Presence Optimization:

• Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms
• Implement SEO strategies, schema markup, and structured data to enhance our online visibility.
• Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.

Conversion Optimization:

• Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.
• Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.

Performance Analysis and ROI Optimization:

• Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.
• Optimize and achieve target ROI across all growth segments.
• Analyze data to carve out meaningful insight

Collaboration and Partnerships:

• Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.
• Drive partnerships with 3rd-party affiliates to increase the top of the funnel.

Team Leadership and Management:

• Demonstrate structured problem-solving skills and take ownership of growth initiatives.
• Manage and lead a high-performing team, fostering a collaborative and results-driven culture.

Key Skills:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus.
• Minimum of 4 years of experience in a similar role, with a strong technical and analytical background.
• Proven track record of driving top-of-the-funnel growth for digital channels, especially within the travel or e-commerce industry.
• Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.
• Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.
• Technical proficiency in web performance optimization and call center tools.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Exceptional communication and project management skills.
• Google Ads certification or relevant industry certifications are a plus.
• Familiarity with the travel and hospitality industry is a plus.

Experience Range – 4 years+

Location – Gurgaon