App Performance Marketer

Location: Remote

Type: Full-Time

Compensation:

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About First500days

At First500days, we partner with founders to co-build startups during their most critical early stage. From brand building to growth execution, we help startups establish strong foundations. We are now looking for a Performance Marketer to join our team and help drive digital growth for both First500days and the startups we co-create.

Role Overview

As a Performance Marketing Executive, you’ll be responsible for executing and optimizing paid campaigns across multiple digital channels. You will analyze performance, manage budgets, and experiment with creatives and targeting to maximize ROI.Key Responsibilities

• Plan, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook/Instagram).
• Monitor campaign performance, analyze KPIs, and optimize toward CPA, ROAS, and retention goals.
• Conduct A/B testing of creatives, ad copies, and targeting strategies to maximize performance.
• Collaborate with the design/content team to develop high-performing ad creatives.
• Stay up-to-date with digital marketing trends, bidding strategies, and mobile advertising best practices.
• Provide regular reports and insights to stakeholders on campaign performance and improvement areas.
• Manage budgets effectively to ensure maximum efficiency and scalability.

Requirements

Technical Skills

• Proven 2+ years of experience in performance marketing, specifically app install/user acquisition campaigns.
• Strong expertise in Google Ads (UAC) and Meta Ads Manager.
• Solid understanding of mobile attribution platforms (e.g., Appsflyer, Adjust, Branch, Firebase).
• Data-driven mindset with excellent analytical skills (Excel/Google Analytics/Looker Studio).
• Experience with retargeting and remarketing campaigns.

Soft Skills

• Strong problem-solving and analytical thinking.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, performance-oriented environment.
• Self-motivated with a growth mindset.

Nice to Have

• Experience with early-stage/startup marketing.

• Knowledge of SEO/organic growth strategies.

• Familiarity with tools like HubSpot, WebEngage, Mailchimp, or similar CRMs.

• Certification in Google Ads or Meta Ads.

What We Offer

• Salary up to ₹25,000 per month.

• Opportunity to work on multiple startup projects under First500days.

• Direct collaboration with founders and growth leaders.

• A fast-paced, high-learning environment where you’ll get end-to-end ownership.

• Potential to grow into a senior performance marketing role as the company scales.