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App Performance Marketer

2 years

0 Lacs

india

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

compensation marketing drive analyze targeting ads retention testing strategies design content mobile reports efficiency data excel analytics looker retargeting communication presentation seo hubspot mailchimp certification collaboration learning

Work Mode

Remote

Job Type

Part Time

Job Description

Location:

Type:

Compensation: Up to ₹25,000 per month (based on experience)Experience:About First500daysFirst500daysRole OverviewPerformance Marketing ExecutivePlan, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook/Instagram).Monitor campaign performance, analyze KPIs, and optimize toward CPA, ROAS, and retention goals.Conduct A/B testing of creatives, ad copies, and targeting strategies to maximize performance.Collaborate with the design/content team to develop high-performing ad creatives.Stay up-to-date with digital marketing trends, bidding strategies, and mobile advertising best practices.Provide regular reports and insights to stakeholders on campaign performance and improvement areas.Manage budgets effectively to ensure maximum efficiency and scalability.RequirementsTechnical SkillsProven 2+ years of experience in performance marketing, specifically app install/user acquisition campaigns.Strong expertise in Google Ads (UAC) and Meta Ads Manager.Solid understanding of mobile attribution platforms (e.g., Appsflyer, Adjust, Branch, Firebase).Data-driven mindset with excellent analytical skills (Excel/Google Analytics/Looker Studio).Experience with retargeting and remarketing campaigns.Soft SkillsStrong problem-solving and analytical thinking.Excellent communication and presentation skills.Ability to thrive in a fast-paced, performance-oriented environment.Self-motivated with a growth mindset.Nice to HaveExperience withearly-stage/startup marketing.Knowledge of SEO/organic growth strategies.Familiarity with tools likeHubSpot, WebEngage, Mailchimp, or similar CRMs.Certification in Google Ads or Meta Ads.What We OfferSalary up to ₹25,000 per month.Opportunity to work onmultiple startup projectsunder First500days.Direct collaboration with founders and growth leaders.A fast-paced, high-learning environment where you’ll get end-to-end ownership.Potential to grow into a senior performance marketing role as the company scales.



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