Analyst - Digital

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by our in-house capabilities on technology and creative.

We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 600+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Job Summary:

We are looking for enthusiastic and talented team members to join our Digital Marketing team. This role provides a unique opportunity to start your career in digital marketing and develop expertise in specialized areas such as SEO, Performance Media, Commerce, Programmatic, and Web Analytics.

Key Responsibilities:

• Assist in the development and execution of digital marketing strategies to drive business outcomes for our clients.
• Perform keyword research and analysis to identify trends and insights.
• Support the creation and optimization of online campaigns across various digital channels.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Conduct competitive analysis and market research to stay updated with industry trends.
• Collaborate with team members to develop content for digital marketing campaigns.
• Monitor and report on the performance of all digital marketing campaigns using analytics tools.
• Support the implementation of SEO strategies to improve website rankings.
• Assist in the management and optimization of paid media campaigns (e.g., Google Ads, social Media Ads).
• Participate in training sessions and workshops to gain knowledge in specialized focus areas

Skills and Qualifications:

• 4 years Bachelor’s degree.
• Strong analytical skills and a passion for data-driven decision-making.
• Basic understanding of digital marketing concepts and best practices.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Analytical approach and a problem-solving mindset.
• Excellent communication skills; both written and verbal.
• Ability to work effectively in a team and independently.
• Eagerness to learn and adapt to new digital marketing trends and tools.

Preferred Qualifications:

• Any internship experience in digital marketing or related fields.
• Certification in Google Analytics, Google Ads, or other digital marketing tools.