Analyst - Digital

Performics India, a Publicis Groupe company, is a leading Digital Marketing firm in India with expertise in data-driven marketing solutions. Our services encompass paid marketing, SEO, media planning, programmatic, and data science & analytics supported by in-house technology and creative capabilities. Working with major Indian and International brands across industries like BFSI, FMCG, and Media & Entertainment, we are a team of 600+ digital marketeers spread across 3 locations in India, delivering end-to-end digital marketing solutions for premium brands. We are seeking enthusiastic and talented individuals to join our Digital Marketing team. This role provides a unique opportunity to kickstart a career in digital marketing and gain expertise in specialized areas including SEO, Performance Media, Commerce, Programmatic, and Web Analytics. Responsibilities: - Assist in developing and executing digital marketing strategies to drive business outcomes for clients. - Conduct keyword research and analysis to identify trends and insights. - Support the creation and optimization of online campaigns across digital channels. - Analyze web traffic metrics and provide solutions to enhance web presence. - Perform competitive analysis and market research to stay informed about industry trends. - Collaborate with team members to create content for digital marketing campaigns. - Monitor and report on the performance of digital marketing campaigns using analytics tools. - Support the implementation of SEO strategies to enhance website rankings. - Assist in managing and optimizing paid media campaigns such as Google Ads and social media ads. - Participate in training sessions and workshops to gain expertise in specialized focus areas. Skills and Qualifications: - Bachelor's degree in any field. - Strong analytical skills with a data-driven decision-making approach. - Basic understanding of digital marketing concepts and best practices. - Proficiency in MS Office Suite (Word, Excel, PowerPoint). - Analytical mindset with problem-solving skills. - Excellent written and verbal communication skills. - Ability to work effectively in a team as well as independently. - Eagerness to learn and adapt to new digital marketing trends and tools. Preferred Qualifications: - Prior internship experience in digital marketing or related fields. - Certification in Google Analytics, Google Ads, or other digital marketing tools.,