Associate - Programmatic

About the Company:

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Responsibilities / Tasks:

• Train clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption.
• Collaborate with digital leads to evangelize programmatic and deliver on revenue targets.
• Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client’s requirements.
• Deliver Programmatic strategy for clients. Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)
• Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges.
• Manage client campaigns including strategy development, project management, report delivery, and client communication.
• Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns.
• Collaborate with the Media Agency account teams through the sale.
• Overseeing reporting, analysis and recommendations to improve activity in line with client objectives.
• Development of strategy across all devices including Desktop, Mobile and Tablet.
• Working in conjunction with the digital ad operations team to ensure agency best practices are being followed at all times.

Required Experience:

• 2 years – 4 years of work experience. Proven history of delivering ahead of client goals.
• Extremely strong understanding of Online Media and 2 years of Programmatic experience
• Should have worked on DSP platforms like DBM, Mediamath, Appnexus etc.
• Should be aware of Adserving technologies, and analytical tools like GA and Omniture.
• Should be conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc.
• Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)
• Proactive, self-starter, capable of setting goals and reporting progress against them.
• Problem solving and attention to detail in a multi-tasking, fast-paced business environment.
• Team player & strong communication skills.
• Be confident in analyzing and acting on marketing data.

Reasons to join:

• Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
• Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Programmatic.
• Best in Industry Training - Strong leadership with legacy.