Analysis Executive - Reports

Designation:

Role Overview:

We are looking for an Analysis Executive to support the reporting function by compiling, analyzing, and presenting insights from online data related to brand performance, audience behavior, and digital trends. The ideal candidate should have strong analytical and storytelling skills, an eye for detail, and the ability to translate raw data into actionable insights for internal and client teams. This role demands consistency, accuracy, and timely delivery of high-quality reports.

Proficiency Required:

The candidate should be proficient in Microsoft Excel/Google Sheets, PowerPoint/Google Slides, and social media analytics tools such as Sprinklr, Talkwalker, or native platform dashboards (Meta, YouTube, X/Twitter, etc.). Basic knowledge of data visualization tools like Power BI or Tableau will be an added advantage.

Years of Experience:

Type:

Language Requirement:

Gujarati

1. Brand Understanding & Alignment:

• Understand the business and communication goals of the brand to ensure reporting and insights are aligned with expectations.
• Identify key metrics and performance indicators based on campaign and brand objectives.

2. Data Compilation & Analysis:

• Collect and compile data from various digital and social media platforms.
• Track performance metrics such as engagement, reach, sentiment, share of voice, and more across platforms and campaigns.
• Analyze content trends, user behavior, product feedback, and campaign outcomes.
• Compare brand performance with competitors and industry benchmarks where required.

3. Reporting:

• Create daily, weekly, and monthly reports across clients using predefined and custom report formats.
• Develop dashboards and presentation-ready reports that are easy to read, interpret, and act upon.
• Ensure reports are error-free, visually clean, and delivered within agreed timelines.
• Translate complex data into simple narratives and highlight actionable insights.

4. Research & Recommendations:

• Stay updated with digital trends, platform algorithm changes, and content formats that impact performance.
• Keep track of competitor activity and share relevant findings periodically.
• Proactively suggest reporting enhancements or format improvements.
• Identify data patterns and recommend strategies to improve campaign or brand performance.

5. Time Management:

• Prioritize tasks and deliver reports as per the schedule and internal SLAs.
• Maintain real-time accuracy and clarity in live dashboards or trackers (where applicable).
• Collaborate with internal stakeholders to align expectations and delivery timelines.

6. Operations:

• Ensure adherence to standardized reporting formats, SOPs, and data hygiene practices.
• Coordinate with monitoring and client servicing teams for data alignment and completeness.
• Maintain version control, backup documentation, and relevant data logs.