Job
Description
AI Listings & Reputation Specialist Chennai, India. About the Job: The mission of the AI Listings & Reputation Specialist is to help local businesses enhance their online presence by managing accurate listings and building a strong, trusted reputation. You will be instrumental in boosting visibility across local search platforms and proactively engaging with online reviews to drive customer trust and engagement. This role is a key enabler of business growth through improved local SEO, strategic AI-enabled workflows, and positive brand perception. You’ll contribute to Vendasta’s goal of transforming local economies by enabling great digital experiences for small- and medium-sized businesses. Your Impact: Listings Management & Optimization: Maintain up-to-date, accurate, and consistent business listings across major platforms (e.g., Google Business Profile, Apple Business Connect, Bing, Yelp, etc.). Claim and verify client listings to maximize local search visibility. Detect and resolve data discrepancies to prevent SEO issues. Reputation Monitoring & Response: Monitor and respond to reviews on key platforms like Google, Yelp, Facebook, etc., maintaining alignment with the client’s tone and branding. Collaborate with clients to craft empathetic and brand-consistent responses. Use AI tools to manage review responses efficiently while ensuring personalization and quality. Deploy and manage AI Reputation Managers, balancing automation with human oversight. Implement proactive strategies to boost review generation and online sentiment. Data Analysis & Reporting: Track and analyze listing and review performance metrics to inform improvements. Deliver clear, actionable reports to clients regarding listing health and reputation status. Stay current on algorithm changes, platform updates, and best practices in local SEO and online reputation management. AI-Forward Responsibilities Leverage AI tools for review monitoring and response generation with consistent quality and tone. Set up automated workflows for listings and review management using Vendasta’s AI products. Participate in prompt iteration, performance tuning, and identification of new automation opportunities. As part of career growth, progressively build AI knowledge to transition into roles like AI Automation Specialist. What you bring to the table: In-depth understanding of local SEO best practices, including citation management and NAP (Name, Address, Phone Number) consistency. Knowledge of review management strategies, online reputation monitoring, and local listing platforms (e.g.,Google Business Profile, Apple Business Connect, Bing, Yelp, TripAdvisor). Willingness and ability to learn and transition into the AI Automation Specialist role as part of career progression, contributing to process automation and optimization across all content services. Strong communication and customer service skills, with the ability to manage and respond to reviews in a manner that aligns with brand tone and values. Exceptional organizational skills, with the ability to manage multiple listings and reputation projects concurrently while meeting deadlines. Proficiency in data analysis, with the ability to generate reports and draw insights from local SEO and reputation management performance metrics. Ability to quickly and effectively resolve discrepancies or issues with online listings and reviews. Keen attention to detail in maintaining accurate listings and consistent online presence across various platforms. Capacity to work collaboratively with internal teams and clients to improve local visibility and reputation outcomes. 1–3 years of experience in digital marketing, local SEO, listings management, or reputation management. Prior experience with digital tools for listing and review management preferred. About Vendasta: So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Canada, Boston and Boca Raton, Florida, United States and Chennai, India. Perks: Benefits - Health insurance Paid time offs Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more! Free Snacks, hot beverages, and catered lunches on Fridays Culture - comprised of our core values: Drive, Innovation, Respect, and Agility Night Shift Premium Provident Fund
