AGM - Social Media & Analytics

Role

Social Media Lead – Enterprise

Job Level/ Designation

M2 / AGM

Function / Department

Enterprise / Marketing

Location

Mumbai

Job Purpose

1. Strategy & Planning

• Develop and execute a robust social media strategy for the enterprise business.
• Manage the annual/quarterly social content calendar aligned to campaigns, launches, events, and business priorities.
• Ensure consistent brand voice and messaging across all digital channels.

2. Content & Engagement

• Drive organic and paid campaigns across LinkedIn, Meta, Twitter/X, YouTube, and other relevant platforms.
• Collaborate with brand, product, and other teams to develop engaging, B2B-focused content.
• Monitor engagement and ensure timely response to queries and conversations for ORM management
• Social listening across platforms
• Social media collaboration for marquee events and other customer engagement events across clusters

3. Analytics & Reporting

• Track and report on social KPIs (reach, engagement, leads, conversions, share of voices, leads through social campaigns)
• Own social media listening, competitor benchmarking, and campaign effectiveness analysis.
• Provide insights to optimize performance across organic and paid initiatives.

4. Paid Social Media Management

• Manage and optimize paid social campaigns to achieve lead generation and brand awareness objectives.
• Manage Influencer campaigns, to drive engagement and lead generation
• Collaborate with media agencies/partners for performance tracking and ROI measurement.

5. App & Digital Analytics

• Oversee analytics for digital assets, including but not limited to enterprise section in Vi app, tracking downloads, engagement, retention, and funnel performance.
• Work with product and analytics teams to improve user experience through insights.

6. Governance & Best Practices

• Ensure compliance with brand, legal, and regulatory guidelines on social media content
• Drive adoption of best practices in social media management and digital analytics.

Core Competencies, Knowledge, Experience

• 8-10 years of experience in Social Media Marketing. B2B preferred
• Expertise in social media management, analytics, paid social and app analytics
• Prior experience in executing influencer campaigns in B2B
• Lead Gen competency from both organic and paid campaigns

Must have technical / professional qualifications

• MBA in Marketing
• Certifications in digital and social media marketing
• Industry: IT-ITES, ecommerce, telecom
• Knowledge of MarTech stack integration with social and analytics.
• Knowledge of reporting and tracking social analytics, including social listening
• Exposure to tools like sprinklr, Hubspot, GA , Adobe analytics and paid features of Linkedln etc