Agency Account Manager

Company Description

Craffords India is a digital growth agency based in Gurugram that focuses on giving brands a compelling story and connecting them with the right audience. They provide a range of services including establishing thought leadership, creating creative content, converting visitors to leads, building authority, and capturing media attention. Their goal is to increase brand visibility and awareness through an integrated approach.

Designation: Account Manager / Client Servicing

Experience: 3-5 Years

Project-Based Work and Planning 

• Client Meetings:

  Discuss new project briefs and goals, and understand client requirements, target audience, and timelines. 

• Market Research:

  Analyze current market trends and competitor strategies, and identify target audience preferences. 

• Project Planning:

  Develop detailed project plans and timelines, allocate resources, and delegate tasks. 

• Traffic Management:

  Oversee the workflow and ensure timely delivery of projects by coordinating with various departments. 

Monthly SOCIAL MEDIA CALENDAR – Retainer Client 

• Meetings:

  Discuss new campaign briefs and goals, and understand client requirements, target audience, and timelines based on previous months' performance of social media assets. 

• Market Research:

  Analyze current social media trends and competitor activities, and identify target audience preferences or new approaches. 

• Calendar Maintenance:

  Maintain a 1-month advance calendar of social media activities, develop detailed calendars and timelines, allocate resources and delegate tasks. 

Client Management and Communication 

• Regular Updates:

  Provide clients with regular updates on project progress, campaign performance, and any changes. 

• Feedback Collection:

  Gather client feedback, address concerns promptly, and ensure their requirements are met. 

• Relationship Building:

  Foster strong relationships with clients to ensure long-term collaboration and satisfaction. 

Internal Coordination and Resource Management 

• Team Collaboration:

  Coordinate with internal teams (design, content, production) to ensure projects are on track. 

• Task Delegation:

  Allocate work to appropriate team members based on their skills and availability. 

• Workflow Optimization:

  Streamline processes to improve efficiency and productivity. 

• Quality Assurance:

  Ensure all deliverables meet the agency’s quality standards and client expectations. 

Professional Development and Administrative Tasks 

• Portfolio Updates:

  Update agency portfolios with recent work, and share successful projects on social media and professional networks. 

• Administrative Tasks:

  Update and maintain productivity tools like ASANA, Clickup, or any other planning tools to record progress, updates, and completion on a daily basis, covering project details, communications, and client assets. 

• Team Development:

  Mentor and guide junior team members to help them grow professionally. 

• Know-how of the latest tools/techniques to improve efficiency in client servicing and project management.

   

Skills 

• Project Management Skills 
• Client Relationship Management Skills 
• Market Research Skills 
• Communication Skills 
• Resource Allocation and Traffic Management Skills 
• Review and Feedback Skills 
• Quality Assurance Skills 
• Professional Development and Administrative Skills 
• Time Management Skills 
• Problem-Solving Skills 
• Adaptability Skills 

Knowledge 

• Marketing and Advertising Principles 
• Social Media Marketing Strategies 
• Market Research Techniques 
• Project Management Tools and Techniques 
• Client Interaction and Relationship Building 
• Production Processes 
• Quality Assurance Practices 
• Team Collaboration Techniques 
• Professional Development 
• Soft Skills (Communication, Leadership, Time Management, Problem-Solving, Adaptability) 

Self-Image 

• Confident and Assertive 
• Client-Focused 
• Detail-Oriented 
• Leadership-Minded 
• Adaptable and Resilient 

Traits 

• Strong Communication 
• Collaborative Team Player 
• Proactive Problem Solver 
• High Accountability 
• Continuous Learner 
• Client-Focused 
• Time Management 
• Flexibility and Adaptability 
• High Attention to Detail 
• Strong Work Ethic 

Motives 

• Passion for Client Success 
• Desire for Continuous Improvement 
• Drive for Excellence 
• Commitment to Client Satisfaction 
• Ambition for Career Growth