Aftermarket Sales and Marketing Assistant Manager

Job Title: Aftermarket Sales and Marketing Assistant Manager

Industry: Automotive / Automobile
Department: Aftermarket (Parts, Accessories, Services)
Reports To: Managing Director.

Job Summary

The Aftermarket Sales and Marketing Assistant Manager supports the strategic planning and execution of sales and marketing initiatives for aftermarket automotive products and services. This role involves managing key accounts, developing promotional campaigns, monitoring market trends, coordinating with dealerships and service centers, and driving revenue growth through value-added services, spare parts, and accessories.

Key Responsibilities

Sales & Business Development

• Assist in developing and executing sales strategies to increase aftermarket product revenue.
• Manage relationships with dealers, distributors, and service networks.
• Analyze sales data and identify growth opportunities in parts, accessories, and vehicle services.
• Track KPIs such as parts penetration rate, customer retention, and service upsell rates.

Marketing & Promotions

• Coordinate marketing campaigns for aftermarket offerings (e.g., seasonal promotions, bundled services).
• Develop POS materials, online content, and dealer marketing toolkits.
• Work closely with digital marketing teams to boost online sales channels.
• Support CRM and customer loyalty programs targeting vehicle owners.

Product & Market Strategy

• Monitor competitor aftermarket activities and market trends.
• Provide input on pricing, product portfolio, and customer segmentation strategies.
• Liaise with product teams to align marketing efforts with new product launches and updates.

Operations & Coordination

• Coordinate with logistics, inventory, and supply chain teams to ensure product availability.
• Track marketing budgets and assist in ROI analysis of campaigns.
• Prepare regular reports, dashboards, and presentations for management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Automotive Engineering, or related field.
• 12-15 years experience in sales or marketing, preferably in the automotive aftermarket.
• Strong knowledge of vehicle parts, accessories, and service operations.
• Proficiency in Excel, PowerPoint,
• Excellent communication, analytical, and project management skills.

Key Competencies

• Strategic Thinking
• Customer Focus
• Negotiation and Influencing
• Data Analysis & Reporting
• Cross-functional Collaboration

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person