Adobe Analytics

Job Description

Job Summary Synechron is seeking a highly skilled Adobe Analytics Specialist to join our team. This role is essential for optimizing our web analytics framework and enhancing data-driven decision-making across the organization. The successful candidate will have extensive experience with Adobe Analytics and Adobe Launch, and will contribute significantly to our digital marketing analytics efforts, driving business objectives through actionable insights. Software Requirements Required: Proven experience with Adobe Analytics Strong knowledge of Adobe Launch for tag management Preferred: Awareness of WebSDK and its application in web analytics Experience with Adobe Target for A/B testing and personalization initiatives Overall Responsibilities Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness. Utilize Adobe Launch for tag management to ensure accurate data collection and reporting. Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards. Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights. Work with stakeholders to develop and optimize testing and personalization strategies using Adobe Target. Stay updated on industry trends and best practices in digital analytics and web optimization. Technical Skills (By Category) Programming Languages: Preferred: Familiarity with JavaScript for tag management customization Frameworks and Libraries: Preferred: WebSDK for web analytics enhancements Development Tools and Methodologies: Required: Adobe Analytics, Adobe Launch Preferred: Adobe Target Security Protocols: Preferred: Understanding of data privacy and security in web analytics Experience Requirements Proven 6+ years experience in digital marketing analytics, specifically with Adobe Analytics. Experience with tag management and web analytics frameworks. Industry experience in digital marketing or analytics is preferred. Day-to-Day Activities Regularly implement and optimize Adobe Analytics configurations. Conduct meetings with cross-functional teams to align on KPIs and reporting needs. Prepare and deliver comprehensive reporting dashboards. Analyze data to provide insights and recommendations for digital marketing strategies. Participate in regular updates and training sessions to stay current with industry trends. Qualifications RequiredBachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field. PreferredCertifications in Adobe Analytics or related digital marketing tools. Commitment to continuous professional development and staying current with industry trends. Professional Competencies Strong critical thinking and problem-solving capabilities. Excellent communication and stakeholder management skills. Ability to collaborate effectively with cross-functional teams. Adaptability and a continuous learning orientation. Innovative mindset and ability to manage time and priorities effectively.