Adobe Analytics

Role Purpose

Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
Assess customer requirements, pain points, goals and make recommendations on solution architecture, design and roadmapConfigure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappersCreate customer, visitor and product audiences using segments and AI/ML powered segmentsConfigure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloudand CRM systemsImplement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages and offersDevelop custom applications, workflows and APIs to extend the platform as per customer needsTroubleshoot technical issues, debug and optimize performance of customer implementationsProvide post go-live support, enhancements, maintenance and upgrades for customer solutionsConduct product training, knowledge transfer and share best practicesContinuously track product updates and improve solution recommendations for evolving customer needs