Adobe Analytics

As an Adobe Analytics Specialist, you will utilize your extensive experience to provide insights, make data-driven decisions, and optimize digital marketing strategies. Your key role will involve improving the online presence and enhancing the overall customer experience. - Lead the end-to-end implementation of Adobe Analytics, ensuring accurate data collection and tagging on various digital platforms. - Analyze data from Adobe Analytics to identify trends, patterns, and areas for improvement. Provide actionable insights to enhance marketing and user experience strategies. - Create customized, in-depth reports and dashboards to track KPIs and key performance metrics. Ensure stakeholders have access to relevant and real-time data. - Collaborate with cross-functional teams to identify opportunities for improving conversion rates and user engagement. Implement strategies to drive results. - Design, execute, and analyze A/B tests to optimize user journeys, content, and digital marketing campaigns. - Study user behavior and preferences to recommend changes in website design, content, and functionality to enhance user experience. - Manage and maintain tagging strategies to ensure the accuracy and consistency of data collected by Adobe Analytics. - Work closely with marketing, web development, and design teams to integrate data-driven decision-making into the organization's culture. - Keep up-to-date with industry trends and Adobe Analytics updates to continuously improve the digital analytics strategy. - Design, implement, and maintain Adobe Analytics tracking solutions to capture relevant data points and metrics across digital properties. - Develop custom tracking requirements using JavaScript, data layer implementations, and Adobe Launch/DTM (Dynamic Tag Management). - Configure Adobe Analytics reports, dashboards, and segments to provide actionable insights into user behavior, conversion funnels, and campaign performance.,