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Adobe Analytics

Adobe Analytics

Cognizant

3 - 7 years

0 Lacs

pune maharashtra

Posted:2 weeks ago| Platform: Shine logo

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Skills Required

adobe analytics custom reports dashboards adobe launch adobe experience platform data layer analytics tag testing charles proxy project griffon test data validation customer journey analytics cja

Work Mode

On-site

Job Type

Full Time

Job Description

As an Adobe Analytics professional at A & SA level, your primary responsibilities will include gathering requirements from RJR business and strategy consultants (vendors) to ensure alignment with business objectives. You will be tasked with creating an Adobe Launch property to seamlessly integrate it with Adobe Experience Platform and Adobe Analytics. Additionally, you will provide support to the mobile app and SPA development team in integrating and modifying data layers for optimal performance. Furthermore, your role will involve conducting analytics tag testing for new implementations using tools such as Charles proxy or Project Griffon. It will be crucial for you to meticulously document detailed test results and validate the test data in test reports to ensure accuracy and reliability. You will also be responsible for creating custom reports and dashboards in Adobe Analytics and Customer Journey Analytics (CJA) based on specific requirements provided. Overall, your expertise in Adobe Analytics will be instrumental in driving data-driven decision-making and enhancing the digital analytics capabilities within the organization.,

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