Admissions Specialist

Role Overview

The Admissions Counsellor at APCA plays a vital role in connecting aspiring chefs with their

culinary dreams. The role requires strong communication skills, empathy, and a sales-driven

approach, guiding students and parents through the admissions process and ensuring that

monthly and quarterly enrolment targets are met successfully.

Key Responsibilities

• Counselling & Student Engagement
• Conduct one-on-one and group counselling sessions with prospective students and parents.
• Understand student goals and recommend suitable culinary or pastry programs.
• Provide detailed information on APCA’s curriculum, chef mentors, infrastructure, internships, and career pathways.
• Offer an engaging and personalised campus experience during tours or orientations.

Lead Management & Admissions Target Achievement

• Handle leads from all channels — walk-ins, calls, emails, website, referrals, and digital campaigns.
• Maintain consistent follow-ups with all potential students through structured communication plans.
• Achieve monthly and quarterly admissions targets as defined by the management.
• Convert inquiries into confirmed admissions through consultative and ethical selling.
• Ensure complete documentation and fee processing for all enrolled students.

Reporting & Coordination

• Update and maintain all data in the CRM system accurately.
• Prepare and share daily, weekly, and monthly reports on leads, follow-ups, and conversions.
• Coordinate with academic, finance, and operations teams for smooth student
• onboarding.

Desired Skills & Attributes

• Excellent communication, listening, and interpersonal skills.
• Persuasive, goal-oriented, and confident in handling objections.
• Warm, empathetic, and student-centric personality.
• Ability to work under targets and deadlines.
• Knowledge of the culinary or hospitality sector is a plus.
• Comfortable using MS Office and CRM tools.

Qualifications & Experience

• Graduate or Postgraduate (preferred: Hospitality, Business, Mass Communications, or Marketing).
• Minimum 6-7 years of experience in counselling, admissions, or B to C sales.