Ad Campaign Manager

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About NLTI

NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.

Role Overview

Advertising Campaign Manager

Key Responsibilities

1. Campaign Management & Execution

• Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.
• Strategize campaigns tailored for

  lead generation, engagement, and conversions

  .

2. Optimization & A/B Testing

• Run

  A/B and multivariate tests

  on creatives, audiences, placements, and ad formats.
• Continuously refine targeting, bidding, and creative strategy to improve results.

3. Analytics & Performance Tracking

• Monitor and optimize KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
• Use advanced analytics to

  understand customer journeys and improve attribution

  .
• Create weekly and monthly performance reports with actionable insights.

4. Cross-Platform Expertise

• Manage and optimize

  Google Ads campaigns

  (Search, Display, YouTube) as supporting channels.
• Coordinate multi-channel campaigns for holistic marketing impact.

5. Collaboration & Strategy

• Work closely with creative, design, and marketing teams to produce high-performing ad assets.
• Research competitors, market trends, and audience behavior to inform ad strategy.
• Stay updated with the

  latest Meta Ads policies, algorithm shifts, and best practices

  .

Qualifications

• Proven hands-on experience in

  Meta Ads (Facebook & Instagram campaigns)

  .
• Strong knowledge of

  performance marketing metrics, analytics, and reporting

  .
• Expertise in

  lead generation campaigns

  with measurable results.
• Solid experience with

  A/B testing

  and data-driven decision-making.
• Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.
• Proficiency in tools like

  Meta Business Manager, Google Analytics, Ads Reporting Dashboards

  .
• Excellent analytical thinking, market research, and problem-solving skills.
• Strong collaboration skills to work across creative and strategy teams.

Salary:

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