Account Manager AV /TV

Job Description

JD - Account Manager- Offline Media JD - Account Manager- Offline Media Role - Offline Media Exp : 2-5 yrs Shifts: rotational & US (flexible) Work culture: Hybrid Skill Set : TV Activation(BARC),YUMI,MAP,TAM Email to-vaishnavi.yelgulwar@aptita.com TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution. Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources. Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM) Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube. Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns. Less Add Public Job Details The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies Responsibilities Include, But Are Not Limited To Accurately input and transmit sales orders to client television stations Process and maintain revisions to sales orders Inform agency media buyers of program changes and outstanding pre-empts Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status Process weekly Pre-Log/Post-Log requests from agencies Approve Agency Accepted manual Makegoods and transmit to the station Transmit Rep Pending Makegoods to Agency Pull posts and negotiate Under-Delivery (UD) weight Collaborate with stations to build and negotiate Makegoods offers Money tracking for Cash in Advance orders Analyze TV ratings data (Nielsen and comScore) Update Darwin to ensure programs are accurate Requirements 4 years + experience in a TV Linear/Broadcasting Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. Experience in an analytical, results-oriented environment with external customer interaction. Show more Show less