Zonal Sales Manager

Job Description

Job Title: Zonal Sales Manager (ZSM) In Vitro Diagnostics (IVD) Location: Thane HO Reports To: HOD Department: Sales Industry: In Vitro Diagnostics / Medical Devices / Healthcare Job Purpose To lead and manage the sales operations of the assigned zone in the IVD segment, ensuring achievement of revenue targets, market share growth, and strategic business objectives by managing a team of Area Sales Managers (ASMs) and Sales Executives. Key Responsibilities Develop and execute zonal sales strategies aligned with national objectives to achieve sales targets and growth in the IVD segment. Lead and mentor a team of ASMs and Sales Executives to ensure strong field performance. Identify and develop new business opportunities, key accounts, and channel partnerships. Conduct regular sales reviews and forecast planning with the team. Ensure effective implementation of marketing strategies and product launches in coordination with the product management and marketing teams. Monitor market trends, competitor activity, and customer needs to provide feedback to leadership and product teams. Ensure timely reporting and CRM data management by the team. Manage zonal P&L, budgets, and resource allocation efficiently. Maintain compliance with all regulatory, quality, and company standards. Build and maintain strong relationships with KOLs, laboratories, hospitals, and distributors in the IVD space. Qualifications & Experience Bachelors degree in Life Sciences, Biotechnology, Microbiology, or equivalent; MBA in Marketing/Sales is a plus. 812 years of experience in sales within the IVD/medical diagnostics sector, with at least 3 years in a managerial role. Strong understanding of IVD products, lab workflows, and customer segments (labs, hospitals, clinicians). Proven track record in team leadership, sales growth, and key account management. Key Skills Strategic sales planning and execution Leadership and team management Strong negotiation and communication skills Analytical and data-driven approach Market intelligence and business acumen