Key Responsibilities: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Maintain and update the companys website and ensure its performance across all devices. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on insights. Create engaging content for blogs, articles, product descriptions, social media, and the company website. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Assist in managing social media accounts and increasing engagement across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.). Stay updated with the latest trends and best practices in digital marketing and analytics.

Job Title: Zonal Sales Manager (ZSM) In Vitro Diagnostics (IVD) Location: Thane HO Reports To: HOD Department: Sales Industry: In Vitro Diagnostics / Medical Devices / Healthcare Job Purpose To lead and manage the sales operations of the assigned zone in the IVD segment, ensuring achievement of revenue targets, market share growth, and strategic business objectives by managing a team of Area Sales Managers (ASMs) and Sales Executives. Key Responsibilities Develop and execute zonal sales strategies aligned with national objectives to achieve sales targets and growth in the IVD segment. Lead and mentor a team of ASMs and Sales Executives to ensure strong field performance. Identify and develop new business opportunities, key accounts, and channel partnerships. Conduct regular sales reviews and forecast planning with the team. Ensure effective implementation of marketing strategies and product launches in coordination with the product management and marketing teams. Monitor market trends, competitor activity, and customer needs to provide feedback to leadership and product teams. Ensure timely reporting and CRM data management by the team. Manage zonal P&L, budgets, and resource allocation efficiently. Maintain compliance with all regulatory, quality, and company standards. Build and maintain strong relationships with KOLs, laboratories, hospitals, and distributors in the IVD space. Qualifications & Experience Bachelors degree in Life Sciences, Biotechnology, Microbiology, or equivalent; MBA in Marketing/Sales is a plus. 812 years of experience in sales within the IVD/medical diagnostics sector, with at least 3 years in a managerial role. Strong understanding of IVD products, lab workflows, and customer segments (labs, hospitals, clinicians). Proven track record in team leadership, sales growth, and key account management. Key Skills Strategic sales planning and execution Leadership and team management Strong negotiation and communication skills Analytical and data-driven approach Market intelligence and business acumen

Service Engineer Position Description Reporting to: Regional Manager Service Nephrology Business Summary of Role: To ensure timely installations and service of installed equipment. To ensure frequent visits to KOLs and fast issue resolution. Individual responsibility for assigned territory. Maintain good relations with all stake holders technicians, doctors, center managers. Demonstrate strong problem-solving skills & customer handling skills. Responsibilities in Detail: Install, calibrate, and maintain dialysis machines and related medical equipment. Perform routine preventive maintenance to minimize equipment downtime. Ensure good relations with all KOLs and with technician groups. Ensure seamless demo of equipment in the assigned territory with help of clinical team members. Diagnose technical issues and repair dialysis machines in a timely and efficient manner. Conduct performance testing and quality assurance checks. Provide technical support and training to medical staff on proper equipment usage. Maintain accurate records of service and repairs performed. Collaborate with internal stake holders for spare parts and technical support. Stay updated on technological advancements and best practices in dialysis equipment maintenance. Assisting sales and clinical team members to conduct technician and doctor CMEs. Participate in weekly / monthly review meetings with Regional Service head to gauge performance against assigned KRAs and taking necessary actions to improve performance. Qualifications, Experience and Competencies Required: PROFESSIONAL EXPERIENCE 3+ years of experience in servicing dialysis or other medical equipment. Should possess Knowledge of dialysis treatment processes and related biomedical principles. Ability to read and interpret technical manuals and schematics. Ability to work independently and respond to emergency repair requests. Willingness to travel to various healthcare facilities as required. Education- Bachelor's degree or diploma in Biomedical Engineering, Electrical Engineering, Mechanical Engineering, or a related field. Page 1 of 2

Service Engineer Position Description Reporting to: Regional Manager Service Nephrology Business Summary of Role: To ensure timely installations and service of installed equipment. To ensure frequent visits to KOLs and fast issue resolution. Individual responsibility for assigned territory. Maintain good relations with all stake holders technicians, doctors, center managers. Demonstrate strong problem-solving skills & customer handling skills. Responsibilities in Detail: Install, calibrate, and maintain dialysis machines and related medical equipment. Perform routine preventive maintenance to minimize equipment downtime. Ensure good relations with all KOLs and with technician groups. Ensure seamless demo of equipment in the assigned territory with help of clinical team members. Diagnose technical issues and repair dialysis machines in a timely and efficient manner. Conduct performance testing and quality assurance checks. Provide technical support and training to medical staff on proper equipment usage. Maintain accurate records of service and repairs performed. Collaborate with internal stake holders for spare parts and technical support. Stay updated on technological advancements and best practices in dialysis equipment maintenance. Assisting sales and clinical team members to conduct technician and doctor CMEs. Participate in weekly / monthly review meetings with Regional Service head to gauge performance against assigned KRAs and taking necessary actions to improve performance. Qualifications, Experience and Competencies Required: PROFESSIONAL EXPERIENCE 3+ years of experience in servicing dialysis or other medical equipment. Should possess Knowledge of dialysis treatment processes and related biomedical principles. Ability to read and interpret technical manuals and schematics. Ability to work independently and respond to emergency repair requests. Willingness to travel to various healthcare facilities as required. Education- Bachelor's degree or diploma in Biomedical Engineering, Electrical Engineering, Mechanical Engineering, or a related field. Page 1 of 2