Digital Marketing Executive

Job Description

Key Responsibilities: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Maintain and update the companys website and ensure its performance across all devices. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on insights. Create engaging content for blogs, articles, product descriptions, social media, and the company website. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Assist in managing social media accounts and increasing engagement across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.). Stay updated with the latest trends and best practices in digital marketing and analytics.