Zonal Sales Manager

Roles and Responsibilities:

• Lead business development by appointing distributors/dealers in new territories and expanding existing networks.
• Achieve zonal sales, collection, and financial targets in line with annual business plans.
• Plan and execute sales and collection strategies to enhance market penetration and revenue.
• Drive new product launches, market creation, and volume growth across crop segments.
• Build and maintain strong relationships with key customers and trade partners through regular engagement.
• Analyze market trends, competitor activities, and customer needs to identify strategic opportunities.
• Ensure timely receivables collection as per company and client agreements.
• Lead, coach, and manage the zonal sales team; recruit, train, and evaluate team performance.
• Collaborate with marketing, agronomy, and cross-functional teams for product promotion and customer service.
• Coordinate field-level programs including farmer meetings, sampling, and product testing.
• Execute promotional campaigns and ensure visibility in the market.
• Provide regular reports on sales performance, market insights, and competitor analysis to senior management.
• Ensure compliance with company policies, legal norms, and regulatory guidelines.
• Manage zonal budgets and trade expenditures efficiently.
• Liaise with institutional channels (FPOs) and government agri-department officials as needed.

Desired Candidate Profile:

• B.Sc./M.Sc. in Agriculture; MBA in Marketing or Agribusiness preferred.
• Minimum 10 years of experience in agrochemical sales, marketing, or product management.
• Proven experience in distributor network development, product launches, and rural/agri market handling.
• Strong leadership, team management, and communication skills.
• Willing to travel extensively across the assigned zone.