Zonal Manager

Key Responsibilities -

A. Sales & Business Growth

• Drive zonal sales targets in line with corporate goals for gold, diamond, platinum & various categories.
• Lead initiatives for new customer acquisition, loyalty redemption (Senco Gold Schemes), and dormant customer reactivation.
• Ensure category-wise profitability and stock rotation based on product lifecycle.
• Implement festival campaigns and offer roll-outs relevant to regional preferences and customer sentiments.

B. Retail Standards & Brand Integrity

• Ensure adherence to Senco SOPs and uphold store experience standards reflecting the brand's ethos of trust and craftsmanship.
• Conduct regular store audits, visual merchandising checks, and compliance reviews.
• Oversee store ambience, staff etiquette, and ensure alignment with the Senco brand identity.

C. Market Development & Design Intelligence

• Track competitor activity and customer trends within the zone to drive localized product demand.
• Coordinate with design & merchandising teams to suggest region-specific designs based on hyperlocal preferences.
• Plan and execute zonal marketing initiatives including BTL activations, local events, and influencer associations.

D. Inventory & Supply Chain

• Ensure real-time tracking of fast-moving SKUs and minimize stock-outs or overstock situations.
• Liaise with HO for stock planning, inter-store transfers, and optimized replenishment.

E. Human Resources & Team Development

• Lead zonal manpower planning including recruitment, training, and engagement of front-end staff and store managers.
• Develop a high-performing, customer-centric sales culture in line with Senco's brand values.
• Conduct regular performance reviews, identify training needs, and ensure low attrition across the zone.

Communication & Collaboration -

• Stakeholders: Store Managers, Retail Trainers, Merchandising, Marketing, HR, Audit, and Supply Chain Teams.