YouTube Content Associate

VidUnit Media Pvt Ltd

YouTube Content Associate

Key Responsibilities:

🔹 YouTube Channel Operations

• Manage daily publishing workflow across multiple YouTube channels (20+), ensuring timely uploads and adherence to content schedules.
• Optimize video uploads (thumbnails, titles, tags, descriptions, playlists, end screens, cards) to maximize reach and performance.
• Coordinate with animation and editing teams to ensure timely and high-quality content delivery.

🔹 Content Strategy & Planning

• Develop and maintain a content calendar based on audience insights, trends, and business goals.
• Ideate and contribute to new content formats and storytelling styles tailored to kids and family audiences.
• Work closely with the creative and production teams to align content with platform trends and audience expectations.

🔹 Analytics & Performance Monitoring

• Track KPIs like views, watch time, retention, CTR, and subscriber growth using YouTube Analytics, TubeBuddy, VidIQ, etc.
• Prepare performance reports and suggest data-driven improvements for thumbnails, titles, and content formats.
• Monitor competitor channels and industry trends to stay ahead.

🔹 Compliance & Quality Assurance

• Ensure all content complies with YouTube’s community guidelines, COPPA (for kids content), and company branding standards.
• Monitor channel health, flag issues (e.g., strikes, demonetization risks), and resolve any policy-related concerns.

🔹 Cross-functional Collaboration

• Coordinate with marketing, distribution, and partnership teams to amplify content reach.
• Work with external partners (e.g., animation studios, music licensors, content collaborators) when needed.

Required Qualifications:

• Bachelor’s degree in Mass Communication, Media, Marketing, or related field.
• 3–6 years of proven experience managing YouTube channels, ideally in kids or entertainment content.
• In-depth understanding of YouTube’s ecosystem, algorithms, copyright guidelines, and monetization.
• Proficiency in using tools like YouTube Studio, TubeBuddy, VidIQ, and basic editing software.
• Excellent organizational, communication, and project management skills.
• Passion for kids’ content, storytelling, and digital platforms.

Preferred Qualifications:

• Experience in kids’ media, animation, or family-friendly content.
• Familiarity with global kids content trends (nursery rhymes, edutainment, moral stories).
• Basic knowledge of graphic/video editing tools like Adobe Premiere, After Effects, or Canva.