YouTube Channel Manager

About Vedantu:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

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Key Responsibilities:

• Develop and execute strategies to increase subscribers, views, and watch time.
• Identify and implement content trends, formats, and opportunities relevant to the niche.
• Optimize posting schedules, playlists, and content calendars for maximum reach.
• Plan, upload, and manage all video content following best practices.
• Write compelling titles, descriptions, and tags optimized for YouTube SEO.
• Design and test thumbnails to improve CTR (Click-Through Rate).
• Collaborate with scriptwriters, video editors, and designers for high-quality video output.
• Track and analyze performance metrics (CTR, audience retention, engagement rate, etc.).
• Generate weekly/monthly reports and insights for content and strategy improvement.
• Monitor competitor channels and trends to benchmark and identify growth opportunities.
• Manage and respond to comments, ensuring community engagement and feedback loops.
• Build audience loyalty through polls, posts, and YouTube Community features.
• Coordinate with social media teams for cross-platform content promotion.
• Ensure all content aligns with brand tone, values, and guidelines.
• Explore monetization opportunities (ads, sponsorships, memberships, collaborations).
• Manage YouTube channel policies, copyrights, and compliance issues.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working with brands, influencers, or content creators.
• Understanding of digital marketing and cross-platform promotion.