Xerago - SAS CI 360 Consultant - Marketing Automation Tools

Job Summary

Key Roles & Responsibilities

Implementation & Solution Design :

• Design, configure, and implement marketing campaigns and customer journeys using SAS CI 360.
• Understand client business requirements and translate them into effective technical solutions.
• Develop personalized marketing strategies by leveraging SAS CI 360 modules like Campaign, Engage, Discover, and Audience.
  

Campaign Management & Execution

• Build, execute, and monitor multi-channel campaigns (email, web, mobile, social).
• Ensure campaigns are delivered on time, error-free, and aligned with business goals.
• Perform campaign testing (A/B testing, control groups, etc.) and track performance metrics.
  

Analytics & Insights

• Analyze customer data to generate actionable insights and recommend improvements.
• Use SAS CI 360 analytics capabilities to evaluate campaign performance and ROI.
• Support marketing teams with reporting dashboards, predictive modeling, and audience & Technical Support :
• Integrate SAS CI 360 with other enterprise systems such as CRM, data warehouses, and external platforms.
• Work with APIs and data connectors for real-time personalization.
• Troubleshoot technical issues, perform root cause analysis, and provide timely & Stakeholder Management :
• Partner with marketing, analytics, and IT teams to ensure smooth execution of customer intelligence strategies.
• Provide training, knowledge transfer, and documentation to end-users and internal teams.
• Act as a subject matter expert (SME) for SAS CI 360 capabilities and best practices.
  

Required Qualifications & Experience

• Bachelors/Masters degree in Computer Science, Information Technology, Statistics, or related field.
• 4- 6 years of hands-on experience in SAS CI 360 (Customer Intelligence 360) implementation and support.
• Strong expertise in campaign design, execution, and optimization.
• Experience in marketing automation tools, customer analytics, and audience segmentation.
• Proficiency with SQL, data manipulation, and ETL concepts.
• Solid understanding of digital marketing channels (email, web, mobile, push notifications).
• Familiarity with data modeling, customer journey mapping, and marketing KPIs.
  

Good To Have

• Knowledge of cloud platforms (Azure, AWS, GCP) and SaaS-based marketing solutions.
• Exposure to Python, R, or other analytics tools for advanced customer modeling.
• Experience in API integrations and real-time decisioning engines.
• Certification in SAS CI 360 or SAS Marketing Automation.
  

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Proactive, detail-oriented, and adaptable to fast-paced environments